New branding – new company name

Feb 23, 2023

What we pursue as the dominant strategy in the development of our stirling-engines should be reflected in our public appearance: a clear objective of the properties and reduction to the essentials. These were the reasons why we decided to gradually revise our external signals and introduce a new branding. The central function of every Stirling engine was the inspiration for the design process of the news company symbol, which can be summarized in the following few words:

“Heat becomes torque”

We felt that the sujet developed from this was suitable. In particular, it leaves completely open where the heat comes from and thus demonstrates the flexibility of this fascinating technology. For the same reasons, we thought it was time for a revision of the company name.”Frauscher Thermal Motors” becomes “Frauscher Motors”. The new name has been registered in the Commercial Register since February 15, 2023.